The Art of Strengths Coaching

The Elders’ Work To Build A Positive Planet

The Elders is an independent group of global leaders who work together for peace and human rights. It is chaired by Archbishop Desmond Tutu.

The group were brought together by Nelson Mandela in Johannesburg in 2007.


Graca Machel, Fernando Henrique Cardoso, Desmond Tutu, Jimmy Carter, Mary Robinson, Kofi Annan, Gro Harlem Brundtland, Martti Ahtisaari, Ela Bhatt, Lakhdar Brahimi,

The Burmese pro-democracy leader Aung San Suu Kyi, was also an Honorary Elder, until her election to the Burmese Parliament.

Here is some more information from their web site. You can find it at:

What makes an Elder?

Elders no longer hold public office; they are independent of any national government or other vested interest.

They should have earned international trust, demonstrated integrity and built a reputation for inclusive, progressive leadership.

The Elders share a common commitment to peace and universal human rights, but they also bring with them a wealth of diverse expertise and experience:

The peace makers, with decades of experience mediating and resolving conflicts around the world.

The peace builders who have helped post-conflict societies to heal wounds and rebuild.

The social revolutionaries who transformed their own countries – whether by reducing poverty, improving the status of women, or championing nonviolent struggle.

The pioneering women who have governed their countries, led international institutions and spearheaded movements to empower women.

An Elder is also a changemaker – someone who can lead by example, creating positive social change and inspiring others to do the same.

How was the group formed?

The concept originates from a conversation between the entrepreneur Richard Branson and the musician Peter Gabriel.

The idea they discussed was simple: many communities look to their elders for guidance, or to help resolve disputes.

In an increasingly interdependent world – a ‘global village’ – could a small, dedicated group of individuals use their collective experience and influence to help tackle some of the most pressing problems facing the world today?

Richard Branson and Peter Gabriel took their idea of a group of ‘global elders’ to Nelson Mandela who agreed to support it. With the help of Graca Machel and Desmond Tutu.

Here is some background about the formation and work of The Elders.

What do The Elders stand for?

The Elders represent an independent voice, not bound by the interests of any nation, government or institution.

They are committed to promoting the shared interests of humanity, and the universal human rights we all share.

They believe that in any conflict, it is important to listen to everyone – no matter how unpalatable or unpopular this may be.

They aim to act boldly, speaking difficult truths and tackling taboos.

They don’t claim to have all the answers, and stress that every individual can make a difference and create positive change in their society.

How do they work?

The Elders is an unusual organisation with a distinct way of working.

The Elders work strategically, focusing on areas where they are uniquely placed to make a difference.

This can mean engaging in private advocacy, using their collective influence to open doors and gain access to decision-makers.

At other times, The Elders work publicly to promote neglected issues and speak out against injustice.

The group decides collectively where there is the greatest opportunity to make a real impact, whether this is:

Opening doors to gain access to decision-makers at the highest levels

Listening to everyone, no matter how unpalatable or unpopular, to promote dialogue

Providing an independent voice that can speak out, challenge injustice and break taboos

Bringing people together to catalyse action and forge alliances

Amplifying and supporting the work of people affected by conflict or working for peace

Creating space for campaigners and policy makers to broach difficult issues

Connecting people with decision-makers, ensuring the needs of ordinary citizens are always represented

Highlighting neglected issues to generate media coverage and political attention

The Elders are cautious not to claim all the credit for making a difference.

Much of The Elders’ work is dedicated to supporting the efforts of other campaigners and advocates, giving them a platform to make their voices heard.

The Elders are supported by a small team based in London, and by the Advisory Council.

You can find some videos about their work here.

How do The Elders decide what action to take?

The Elders are in regular contact with each other, and meet twice a year to review their activities, discuss current priorities and plan their upcoming work.

Identifying situations where the Elders’ involvement can make a positive impact, and where they – as Elders – are uniquely placed to act, often means making difficult decisions.

The group isn’t always able to intervene in particular conflicts or prevent cases of human rights abuse.

These decisions are always made by consensus and new areas of work are only adopted with the agreement of the group.

You can discover more here.

the-elders around table


    Streetfootballworld And Its Work Empowering People Across The World

    Jürgen Griesbeck developed Fútbol por la Paz (Football for Peace) in 1996. This was a project using football to combat violence and drugs on the streets of Medellín, Colombia.

    Based on this experience, he created Straßenfußball für Toleranz (Street Football for Tolerance) in Brandenburg, Germany. This led to birth of streetfootballworld in 2002.

    streetfootballworld supports a worldwide network of organisations that uses football as a tool to empower disadvantaged young people.

    It engages private and public partners to create social change. Here is some background from its web site.


    Every day, millions of young people around the world wake up to an uncertain future.

    streetfootballworld believes in the unique power of football to change lives and bring people together behind a common goal.

    Our mission is to strengthen our worldwide network of local organisations that use football to help young people overcome challenges like poverty, discrimination and lack of education.

    The streetfootballworld network unites over 90 organisations in more than 60 countries.

    In 2011 alone they empowered over 600,000 young people. streetfootballworld strengthens network members through capacity development programmes, and by providing access to funding, sharing expertise and creating new partnerships – because stronger network members mean better opportunities for the young people who need them most.

    A beautiful game, a perfect tool

    No sport in the world generates as much passion as football. 

    Football brings young people into social development programmes—and keeps them there.  Football also gets people from all walks of life speaking the same universal language. 

    Establishing common ground is streetfootballworld’s first step toward uniting the global community around a shared goal.

    It takes a team to win a game 

    streetfootballworld believes the football industry is moving into a new era, where collaboration off the pitch will be as important as competition on the pitch.

    We work closely with private and public partners, both in the football sector and beyond, to channel their resources into creating a better future for young people around the world.

    As a team, streetfootballworld, its partners and the streetfootballworld network aim to reach out to 2,000,000 young people worldwide every year by 2015.

    Here is another video in which Jürgen reviews the organisation’s work in 2010.


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